The Roads and Transport Authority (RTA) is celebrating the successful journey of Dubai RTA Turns 20. The digital RTA in Dubai celebrates its Happily 20 years anniversary as the daily citywide gifts and NOL cards, along with special movie deals to the riders, starting slowly over the entire city. The RTA wants to show its appreciation to the millions of riders every day who are making the worldโs finest transportation system possible.
RTA has improved the living standards of residents and tourists by providing the public with different means of transport, ranging from Metro to sea rides. The coming birthday of RTA is making the public transport usage focus even more than in the past.
A Grand Celebration of Two Decades of Success
Back in 2005 when it started, the RTA had a very clear vision to enhance the transportation system of Dubai significantly and at the same time lighten the traffic on the roads. Subsequently, the Authority has taken a series of steps such as establishment of latest metro lines, digital parking systems, and introduction of contactless payment options. Thus, when the Dubai RTA turns 20, the authority is planning week-long celebrations filled with pleasant surprises as a way of commemoration.
To further enhance the anniversary atmosphere, the RTA has scheduled a combo of offers and free gifts for the public, the promotions to keep rolling till the end of October. The theme of this yearโs event is appreciation and innovation two values that define RTAโs journey over two decades.

Commuters who use Metro, tram, and public buses during this week can grab:
- Dubai RTA free gifts like collector NOL cards and RTA-branded goodies.
- Movie ticket discounts for families and students through nol card offers.
- Bonus nol Plus points and credits for frequent Metro travelers.
- One of them is lucky draws, with the prizes including shopping vouchers and passes for the entertainment.
One of the projects for the future that the chief executive mentioned is about reusing the existing infrastructure in a more efficient way. Plus, RTA will also use the tendering as an opportunity to raise awareness about Dubaiโs green initiatives and to promote the use of electric cars among cab drivers and thereby contribute to the city’s total electrification target of 2030.
Promotional booths have been set up by RTA at busy locations like Union Station, Burjuman, and Dubai Mall Metro for this purpose. Staff members will assist visitors and hand out nol cards, prizes, and information about the upcoming transport advancements.
Dubai RTA Free Gifts Bring Joy to Commuters
The Dubai RTA free gifts campaign, the peak of the festivities, is intended to bring noise and fun into daily routines. A massive distribution of NOL cards along with some other gifts is taking place at metro, bus and tram stations. The daily commuters are being engaged in the week of celebration with pop-up booths, surprise events, and live shows.
Among the free gifts are:
- High-value NOL cards that are only available for a short time with the 20th anniversary logo on them.
- Travel credits for some cardholders that are automatically added as a bonus.
- Customized nol accessories like cardholders and smart stickers.
- Complimentary cinema passes for top movie chains across Dubai.

Kids will be the main characters when families travel together because the activity areas for children are strategically located near important metro stations. The Dubai RTA free gifts campaign also has a photo booth section for users to take pictures and upload them on social media with the hashtag #DubaiRTAturn20 to receive special prizes.
Besides that, commuters can integrate their NOL Plus accounts with different shopping platforms to enjoy more discounts during the celebration week. Each metro, bus or tram swipe can be a chance to earn instant bonus points that can be redeemed for food, entertainment, or retail offers.
The celebration can be seen at stations, on the streets, and on screens. Digital billboards featuring the Dubai RTA turns 20 message light up major roads, reminding everyone of the authorityโs achievements and future direction.
20 Years of Innovation and Service
Imagining the journey of RTA makes it easier to see the extent of transport of Dubai. Twenty years back, public transport was a scarce. RTA is now in charge of one of the most connected and efficient transport systems in the area. The Dubai RTA turns 20 moment shows how constant innovation has built trust and convenience for millions of users.
Some impressive achievements include:
- Over 2 million daily riders using public transport.
- 129 metro stations covering key areas across the city.
- More than 10,000 taxis linked through smart booking apps.
- Over 1,000 nol top-up machines at malls and stations.
- Digital ticketing and contactless payment systems are enhancing the traveling experience at a great pace.
RTAโs green moves have been welcomed by Dubai residents. Electric buses, solar power traffic systems, and zero-emission routes are the main parts of Dubai’s long-term sustainability program. RTA is then going to widen its driverless taxi and green car fleet to reach a target of 30% reduction in carbon emissions by 2030, a long-term goal it has set for itself of 30% reduction in carbon emissions by 2030.

Sustainability is one of the main themes during Dubaiโs RTA 20th-anniversary celebration. Clean transport awareness campaigns are conducted at the booth, and free eco-friendly merchandise is given out to commuters as part of the Dubai RTA free gifts activity.
How to Join the 20th Anniversary Celebration?
If you live in or are visiting Dubai, it is very easy to join the RTA’s 20th anniversary celebration. Public transport users can get extra benefits just by following these simple steps:
How to take part:
- Use your nol card regularly during the celebration week.
- Visit special event booths at Metro and tram stations.
- Engage in online contests using **#DubaiAturns20.
- Check your nol Plus account for bonus points and vouchers.
- Redeem cinema and dining deals through the official NOL portal.
RTA officials have ensured that the entire city joins the event safely and smoothly. Special volunteers are deployed at major stations to help newcomers and guide them to offers. The RTA mobile app also displays a daily schedule of giveaways and events taking place across the city.
The Road Ahead for Dubai RTA
The Dubai RTA is now 20 years old, and still, it is envisioning and planning projects with lofty goals. Among such projects are the expansion of smart mobility systems, the introduction of hydrogen-fueled buses, and the establishment of the pedestrian-friendly zones. The authority has also set its target for a fully autonomous transport model by 2035.
Dubai’s RTA is considered a perfect example of a world-class transport system. Its modern metro, happy passengers, and digitization have taken the industry to the next level.
The support of the leadership from the Dubai government guarantees that the coming ten years will be solely for increasing the comfort of the commuters and decreasing the carbon footprint. The RTA’s moves are perfectly in line with the emirate’s Smart City Vision and 2050 sustainable development goals.
While the city is throwing a massive party for the occasion, the residents are looking back with satisfaction at the extent to which Dubai’s transportation has changed for the better. The twentieth anniversary celebration of the Dubai RTA not only celebrates twenty years of hard work but also the start of a trip that is more splendid, smarter, and greener than ever.
For millions of people who use RTA transport, it has become more than just a transport network; it is a part of their daily life, their convenience, and their connection to the development of Dubai. The delightful week of Dubai RTA free gifts and activities is a fitting way to say thank you to every rider who helped shape this success story.
Also Read: Dubai RTA New Bus Routes Enhance Mobility Across the City

