September 10, 2025 | Dubai, UAE: Apple has formally announced the launch of the Apple iPhone 17 series, including details regarding the timeline for its release in the United Arab Emirates, pricing, and availability. This declaration occurred during the company’s event on September 9, which featured the introduction of four new models that exhibit significant improvements in design, battery performance, and overall functionality. The announcement of iPhone 17 prices in Dubai has already sparked considerable attention among customers eager to pre-order the devices.

Pricing and pre-order details in the UAE

The recently unveiled product lineup consists of the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Each model is designed to appeal to distinct customer segments, while simultaneously reflecting Apple’s well-established commitment to both performance and design.

Apple iPhone 17 Series: UAE Prices and Pre-Orders Announced — Taken from Times of India

The iPhone 17 prices in Dubai has been established at Dh 3,399 for the standard model, which includes 256GB of storage. The iPhone Air, which features an exceptionally slim profile, is priced starting at Dh 4,299 and provides storage options of up to 1TB. The iPhone 17 Pro commences at a price of Dh 4,699, showcasing an aluminum chassis and a triple-camera system with 48MP capabilities. The iPhone 17 Pro Max, positioned as the premium offering, begins at Dh 5,099 and offers storage configurations that extend up to 2TB.

Read More: Apple iPhone 17 Launch: All You Need to Know

The opening of pre-orders in the United Arab Emirates will take place on Friday, September 12, at 4 PM GST. Subsequently, deliveries and in-store sales are scheduled to commence on Friday, September 19. Participation in the distribution of these products will include Apple Stores located in Dubai Mall and Mall of the Emirates, along with several prominent retailers. With iPhone 17 prices in Dubai officially confirmed, customers now have clarity on their options across all four models.

Features and upgrades in the Apple iPhone 17 series

The latest iteration of the iPhone series presents a variety of advancements. The iPhone 17 introduces new color options, including Lavender, Mist Blue, and Sage. In contrast, the iPhone Air stands as Apple’s slimmest device thus far. The Pro and Pro Max versions are constructed with robust aluminum, feature sophisticated triple-lens 48MP cameras, and utilize the newly developed A19 chip, which enhances processing speed.

Moreover, the battery life has been significantly improved across all variants, with the Pro editions now capable of providing over 30 hours of video playback from a single charge. The displays have been upgraded to offer brighter visibility in outdoor settings, enhanced refresh rates on the Pro models, and the inclusion of Ceramic Shield technology to ensure greater durability. Additionally, Apple continues to advance its transition towards eSIM-only devices in designated markets, thereby gradually eliminating the use of physical SIM cards.

These enhancements illustrate Apple’s commitment to achieving an equilibrium between performance, portability, and aesthetic appeal. While the Pro Max model is designed to cater to the needs of intensive users and professionals, the iPhone Air is anticipated to attract individuals who prefer a sleek and lightweight device. The iPhone 17 prices in Dubai reinforce its positioning within the premium smartphone market, balancing design with advanced functionality.

Outlook for the UAE launch

The UAE is among the first markets worldwide to receive the Apple iPhone 17 series, highlighting the region’s importance to Apple’s global strategy. With a ten-day gap between announcement and in-store availability, the rollout is one of the fastest yet for the Emirates.

Demand is expected to be strong across all four models, particularly for the iPhone 17 Pro Max with its 2TB storage capacity and advanced camera features. Retailers in Dubai and Abu Dhabi are preparing for high footfall, with queues anticipated at flagship Apple Stores on launch day.

The iPhone 17 prices in Dubai positions the devices firmly within the premium smartphone market, yet Apple’s variety in design and specifications ensures broad appeal. From style-focused users to professionals needing maximum power, the 2025 lineup delivers options across the spectrum.

With confirmed pricing, pre-order dates, and early availability, the Apple iPhone 17 series is set to shape the UAE smartphone market in the months ahead. Starting at Dh 3,399 for the iPhone 17 and reaching Dh 5,099 for the Pro Max, the range delivers both variety and innovation.

By September 19, Apple’s newest devices will be in the hands of UAE customers, reinforcing the country’s position as one of the first destinations for cutting-edge global technology.