Not every gathering needs a stage, a speaker list, or a thousand attendees to mean something. Sometimes the most memorable experiences happen in a small room, with carefully chosen people, a cup of well-made coffee, and a shared intention. On August 29, 2026, Sorelle Circle and Wear Malta created exactly that at Al Sulalah Cafe in Sharjah. The result was an intimate afternoon that brought together a curated group of women for connection, creativity, and community in one of the UAE’s most underrated social settings.
What is Sorelle Circle?
Sorelle Circle is a women’s wellness community founded by Seher Kazi and Mihika Asrani, both based in Dubai. Kazi is a UGC creator and marketing professional with an established presence in the UAE’s digital content space. Asrani is the CEO and founder of Whizwink Media and a digital host at City 101.6 and Hit 96.7 FM.
Together, they built Sorelle Circle around a specific gap they identified: the need for women in the UAE to connect meaningfully, not just professionally. The community is designed to bring women together through conversations, experiences, and environments that feel genuine rather than transactional.
The name itself carries intention. Sorelle means sisters in Italian. Furthermore, the word Circle signals the community’s format: a non-hierarchical, equal-footing gathering where every woman in the room belongs. That philosophy shaped every element of the August 29 event.
What Wear Malta Added
As a co-host, Wear Malta, a leading brand of bags and accessories, presented a vision that embodies elegance, individuality and easy style. Wear Malta did not just sponsor the afternoon, rather it was a community partner, adding to the aesthetics of the day and the experience of celebrating what makes every woman feel distinctly herself. At first glance, pairing a wellness community with an accessories brand is a strange match, but it’s one that is proving to be a success. But, in reality, it worked because both organisations have the same concept to the heart of the matter: the specifics of how a woman dresses and moves in the world are linked – and it’s something to celebrate.
What Happened at Al Sulalah Cafe
The afternoon was divided into four experiences, all intended to provide the attendees with something to do, something to learn and something to remember. The first was a dazzling activity that let guests create their own Sulalah cups, individual creations from an everyday object. The second was a photo booth where women could get a snapshot of the afternoon that was not an act of performativeness but of celebration.
The third was a V60 workshop at Al Sulalah Cafe, where they explain the manual brewing method that can only be perfected with attention and patience. The format of the V60, which delivers a clean, nuanced cup of coffee, was well suited to the event and the slow, deliberate and sensory approach. Networking and building content (the fourth strand) provided attendees with the platform and tools to connect with others and to create content beyond the event.
These four elements combined made for an afternoon that was dynamic and contemplative but never over-whelming.
Why the Location Worked
When thinking about UAE lifestyle and community events, it’s easy to overlook Sharjah, as events are typically concentrated in Dubai or Abu Dhabi. But with Sharjah being a cultural and creative emirate, it is an apt setting for a self-expression and connection event to take place. The participation of Al Sulalah Cafe in providing coffee and matcha, and willingness to host a workshop, made it more than just a backdrop to the event.
That’s a hosting thing that does matter. A venue can provide its own dimension to a gathering like Al Sulalah did with the V60 workshop, taking the relationship between space and event from passive to participative. The cafe was hence not just a backdrop for the experience, but a part of it.
What Comes Next
This event was not intended as a one-off. Seher Kazi was clear about the direction. “This is only the beginning. We’re excited to continue building a community and creating experiences that women genuinely look forward to being part of,” she said. Furthermore, she described the August 29 afternoon as a direct reflection of what Sorelle Circle set out to do: “creating spaces where women can connect, express themselves, discover new experiences, and simply enjoy being part of a community.”
The series of events planned by Sorelle Circle and Wear Malta will continue, with a focus on giving women across the UAE more opportunities to meet, create, and collaborate in environments that feel considered and welcoming. In a region where professional networking events are abundant but genuinely intimate community spaces remain rare, that distinction is the whole point.
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