Smokers in the UAE who’ve been trying to quit now have a new ally in their corner. The government has approved tobacco-free nicotine pouches as a cleaner, smoke-free way to curb cravings and make the quitting journey less stressful. These small tobacco-free nicotine pouches, placed under the lip, offer nicotine without any tobacco. But more importantly, they trigger the release of dopamine, the brain’s natural “feel-good” chemical, helping users handle withdrawal symptoms without lighting up.
A Cleaner Alternative to Smoking
People who’ve been smoking for a long time, quitting is not just about having self-control or their willpower, it’s also about managing the emotional and physical effects that come alongside. Nicotine withdrawal causes problems like severe anxiety, mood swings, and intense cravings that increase stress and cause issues in daily activities. That’s where these new tobacco-free nicotine pouches come into play.

Unlike habits of cigarettes or chewing tobacco, tobacco-free nicotine pouches do not contain harmful tar or require smoking. The user can simply place a pouch under their upper lip, where it slowly releases nicotine into the bloodstream. This process satisfies cravings, keeps dopamine levels stable, stops the continuous cravings for smoking, and helps ease the transition away from cigarettes.
“I’ve tried to quit smoking five times. The cravings always pulled me back, With these pouches, I finally feel like I have a way to manage the urges without damaging my lungs,” shared 35-year-old Hadiya, a Dubai resident.
Impact on public health in the UAE
The UAE has been actively working on reducing smoking rates, especially among the teenage population. From banning smoking in public places to running awareness drives, no-smoking campaigns,the government has been taking several steps over the years. This new idea signals another move in that direction.

Health experts believe these tobacco-free nicotine pouches could provide a much-needed middle path, helping people quit cigarettes without quitting nicotine all at once. Doctors recommend using them under professional guidance and only as a temporary support tool, not a habit-forming substitute.
“It’s not just about breaking a habit it’s about giving people a real way out, When people feel better, they’re more likely to stick to quitting,” said Dr. Adeel Farooq, a public health expert.
Maintaining Safety, Regulation, and Responsible Use of the Nicotine Pouches
These nicotine pouches from now will be legal and available in pharmacies and licensed outlets across the UAE. The Ministry of Health is expected to introduce strict guidelines to prevent misuse, especially among teenagers and non-smokers. Consumers are suggested and encouraged to consult a doctor before starting any kind of nicotine replacement. These pouches are designed to support quitting, but not replace one addiction with another. Government authorities will also be keeping eye on advertising and distribution of these products to ensure the products aren’t glamorized or misused for recreational purposes.
A Step Forward for Thousands Trying to Quit
For anyone who’s ever tried to quit smoking, this update brings hope. These tobacco-free nicotine pouches won’t work overnight, but they give smokers a new tool to lean on when cravings hit hard. By releasing dopamine in a safer, tobacco-free way, the pouches help users feel calm and in control, without needing a cigarette. This initiative can lead to a successful campaign for a safer and healthier population.

With the legalization of tobacco-free nicotine pouches, the UAE has opened the door to a safer, more encouraging way to quit smoking. As long as they’re used responsibly by the consumer and not glorified, they could offer a fresh start for thousands of people who are ready to leave smoking for themselves and their family’s good.
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