September 28, 2025 | Dubai, UAE: Dubai is considered a world-class tourist destination, which provides an extraordinary lineup of various attractions and experiences that could redefine the definition of environment for you. In this guide, we’ll be exploring the things to do in world in 2025. We’ll also see how Dubai stands out from the league by blending in new technology, cultural variety and thrilling adventures.

From the world’s first football theme park to futuristic museums and record-breaking observation wheels, here’s your ultimate guide to the 25 best new things to do in Dubai this year.

Revolutionary Theme Parks and Entertainment Complexes

1. Real Madrid World – Football Dreams Come to Life

The world’s first-ever football theme park has opened at Dubai Parks and Resorts, bringing the magic of Real Madrid to life. This extraordinary attraction features over 40 rides and experiences, including the region’s first wooden roller coaster, “Hala Madrid” and the record-breaking Stars Flyer, the tallest amusement ride globally.

What makes Real Madrid World truly unique is its authentic recreation of the Santiago Bernabéu experience, complete with a replica locker room where visitors can walk in the footsteps of legends securing its place among the 25 best new things to do in Dubai. The park features the world’s tallest swing chair ride at 140 meters high, offering breathtaking views of Dubai’s skyline while celebrating football heritage. Interactive exhibits use cutting-edge AR and VR technology to recreate iconic goals and matches, allowing fans to virtually score alongside their heroes.

2. AYA Universe – Interactive Digital Paradise

Step into the future at AYA Universe, an extraordinary space that transports visitors to futuristic worlds filled with neon colours and interactive installations, making it a standout in the 25 best new things to do. This cutting-edge attraction captivates technology and digital art enthusiasts with immersive experiences that blur the lines between reality and digital fantasy

AYA Universe stands out with its 12 meticulously crafted interactive zones spanning 40,000 square feet, each featuring gesture-controlled technology that responds to human touch and movement, placing it among the 25 best new things to do in Dubai. The Aurora zone showcases a 230-square-foot interactive artwork where pools of cosmic dust reflect light waves in rainbow colours, while The Source features reactive LED pools that create six-minute displays triggered by visitor interactions. This revolutionary entertainment concept represents the first of its kind globally, combining art, technology, and imagination in ways never before experienced.

3. Neon Galaxy – Family Entertainment Hub

Neon Galaxy represents Dubai’s newest entertainment centre, one of the 25 best new things to do in Dubai offering attractions for both children and adults. This modern facility features laser tag arenas, climbing mazes, and VR zones, ensuring fantastic fun for the entire family.

Spread across 860 square meters at Dubai Parks and Resorts, Neon Galaxy creates an authentic space-themed wonderland with multi-level play areas featuring ninja courses, rope climbing, and specialised zones like “Little Astronauts” for toddlers and “Astro Arena” for adventurous teens. This immersive space adventure combines physical challenges with imaginative play, making it a standout among the 25 best new things to do in Dubai in 2025.

Architectural Marvels and Observation Experiences

4. Ain Dubai – World’s Largest Observation Wheel Reimagined

After reopening in December 2024 with enhanced features, Ain Dubai offers visitors unprecedented views of Dubai’s skyline. Standing at 250 meters tall, this engineering marvel features 48 air-conditioned cabins that provide 360-degree panoramic views during a 38-minute rotation.

The enhanced Ain Dubai experience now features premium dining cabins with five-course gourmet meals served by dedicated butlers and chefs, elevating the observation wheel concept to luxury hospitality. The exclusive Upper Circle Restaurant & Lounge provides VIP experiences for groups of 8-25 guests, featuring curated set menus and expert mixologist creations, making each rotation a culinary journey.

5. Sky Views Observatory – Edge-Walking Adventure

The Sky Views Observatory continues to thrill visitors with its glass observation decks and the daring Edge Walk experience. Located 219 meters above ground, this attraction offers panoramic views of Dubai’s iconic landmarks while providing heart-stopping adventures for adrenaline seekers.

What sets Sky Views Observatory apart is its unique combination of indoor comfort and outdoor adventure, featuring both climate-controlled viewing areas and the world’s highest external building walk. The observatory’s innovative design ensures safety while maximising the adrenaline rush, making it a premier destination for adventure enthusiasts seeking extreme experiences, firmly placing it among the 25 best new things to do in Dubai.

6. Dubai Frame – Future Exhibition Experience

The iconic Dubai Frame is undergoing a massive transformation that will showcase Dubai’s vision for the next 50 years. The new “Future of Dubai” exhibition will use interactive technology and special audiovisual effects to demonstrate how the emirate will evolve, making it a unique addition to Dubai’s 25 best new things to do.

The revolutionary transformation includes the installation of virtual reality simulations, holographic projections, and multi-sensory installations that will illustrate Dubai’s commitment to artificial intelligence, space exploration, and sustainable urban development, placing it among the 25 best new things to do in Dubai. This makeover, set for completion by late 2025, will position the Dubai Frame as the world’s first architectural landmark dedicated to showcasing a city’s future evolution through immersive technology.

Immersive Cultural and Educational Attractions

7. Museum of the Future – Enhanced Summer Programs

The Museum of the Future has launched an innovative summer program with unlimited access passes and exclusive experiences. The museum now offers “Meet an Astronaut” sessions featuring UAE Space Programme members, behind-the-scenes tours, and the unique “Light the Future” activation, where visitors can illuminate the building’s facade.

The museum’s groundbreaking Summer Pass program offers unprecedented access with unlimited entries until September 2025, including exclusive behind-the-scenes tours that reveal the architectural and operational infrastructure of this iconic building, placing it among the 25 best new things to do in Dubai. The program also features “Wellness Weekends,” which include yoga and meditation sessions in the tranquil Al Waha space, creating a perfect blend of technology, culture, and mindfulness.

8. Museum of Candy – Sweet Interactive Experience

Dubai’s first Museum of Candy offers a unique attraction with eight zones and 15 exhibits, including a dedicated Candy Lab. This Instagram-worthy destination provides interactive elements and sweet treats throughout, making it perfect for families and social media enthusiasts seeking the 25 best new things to do in Dubai.

The Museum of Candy distinguishes itself through immersive storytelling that celebrates confectionery culture from around the world, featuring hands-on experiences where visitors can create their own sweet masterpieces in the interactive Candy Lab. The museum combines educational elements about candy-making traditions with pure entertainment, making it both informative and delightfully sweet for visitors of all ages exploring Dubai’s creative attractions, earning it a spot among the 25 best new things to do in Dubai.

9. Mohammed Bin Rashid Library – Architectural Wonder

This stunning library, designed to resemble an open book, attracts literature and architecture enthusiasts alike. The facility offers modern learning spaces, multimedia exhibitions, and cutting-edge technology that make reading and research an immersive experience.

The library’s unique architectural design features a distinctive slanted structure that creates the illusion of an open book resting on a lectern, making it one of Dubai’s most photographed new landmarks, firmly placing it among the 25 best new things to do in Dubai. Inside, the facility spans multiple floors with specialised sections including digital archives, rare manuscripts, children’s interactive learning areas, and multimedia zones equipped with the latest educational technology.

Thrilling Adventure and Sports Experiences

10. XLine Dubai Marina – World’s Longest Urban Zipline

Experience the ultimate adrenaline rush on XLine Dubai Marina, the world’s longest urban zipline stretching one kilometre. Soaring 170 meters above ground at speeds up to 80 km/h, this twin-zipline system allows two people to experience the thrill simultaneously.

What makes XLine Dubai Marina extraordinary is its Superman-style flying position that creates the sensation of soaring through a concrete jungle, with riders reaching speeds that match those of a speeding car while suspended between towering skyscrapers, securing its place among the 25 best new things to do in Dubai. The dual-zipline design allows couples and friends to share this once-in-a-lifetime adventure side by side, creating synchronised thrills as they race through the urban canyon toward the beachfront landing zone.

11. Activate – High-Tech Gaming Experience

Located in City Centre Mirdif, Activate combines high-tech gaming with physical activity across more than 50 challenges. This innovative attraction features the TikTok sensation Mega Grid and ten difficulty levels from easy to extreme.

Activate revolutionises entertainment by blending virtual gaming elements with real-world physical challenges, requiring participants to use strategy, agility, and teamwork to complete electronic puzzles and obstacle courses, earning it a spot among the 25 best new things to do in Dubai. The facility features RFID wristbands that track individual progress across multiple game rooms, creating a personalised adventure where players can compete against their own best times or challenge others in real-time.

12. Glitch – Digital Gaming Paradise

Designed for video game and esports enthusiasts, Glitch offers state-of-the-art gaming zones and tournament opportunities. This venue features competitive gaming setups where players can compete with others worldwide, representing the future of entertainment in Dubai’s gaming scene.

Glitch distinguishes itself as the Middle East’s premier esports destination, featuring professional-grade gaming stations equipped with the latest graphics cards, high-refresh monitors, and specialised gaming peripherals used in international tournaments, securing its place among the 25 best new things to do in Dubai. Beyond individual gaming, Glitch offers coaching sessions with professional esports athletes, creating a comprehensive ecosystem where casual players can develop skills and potentially launch careers in competitive gaming.

Natural Wonders and Seasonal Attractions

13. Dubai Miracle Garden – Season 14 Spectacular

Dubai Miracle Garden reopened on September 29, 2025, for its 14th season with over 150 million flowers across 72,000 square meters. The new season features refreshed themes, larger-than-life sculptures, and creative light features while maintaining beloved attractions like the Emirates A380 floral installation and heart-shaped arches.

Season 14 introduces revolutionary pricing with premium experiences now available, reflecting the garden’s evolution into a world-class attraction that rivals international botanical destinations, earning it a spot among the 25 best new things to do in Dubai in 2025. New additions include interactive floral displays with augmented reality features, sustainable gardening demonstrations, and educational workshops about desert horticulture, making it both beautiful and educational for nature enthusiasts.

14. Nara on the Sea – Luxury Dhow Experience

The Lady Nara offers a redefined dhow cruise experience with custom-built luxury featuring upper and lower deck dining areas and a state-of-the-art chef’s kitchen. This unique vessel provides two-hour sunset or dinner cruises with fine dining while showcasing Dubai’s skyline and landmarks.

Lady Nara sets itself apart from traditional dhow cruises through its boutique approach, accommodating only 30 guests to ensure personalised service and intimate dining experiences. Unlike conventional dhow cruises with buffet-style service, Nara provides restaurant-quality plated meals served at individual tables, creating an upscale maritime dining experience that rivals Dubai’s finest waterfront restaurants while cruising past iconic landmarks, making it a standout on 25 best new things to do in Dubai.

15. Dubai Garden Glow – 11th Season Illumination

Back for its 11th season, Dubai Garden Glow creates one of the most visually striking nighttime experiences in the city. The attraction features glowing animals, neon flowers, and illuminated structures that transform the park into a magical wonderland after dark.

Dubai Garden Glow’s 11th season introduces cutting-edge LED technology and interactive light installations that respond to visitor movements, creating personalised illumination experiences. The attraction now spans multiple themed zones, including the Dinosaur Park with life-sized prehistoric creatures, the Art Park featuring famous masterpiece recreations in lights, and the Magic Park with fairy-tale characters brought to life through advanced projection mapping, a clear pick for the 25 best new things to do in Dubai.

Luxury and Lifestyle Experiences

16. Cloud 22 – Rooftop Paradise at Atlantis The Royal

Cloud 22 represents Dubai’s newest exclusive relaxation zone on the rooftop of Atlantis The Royal. This must-visit attraction features a stunning infinity pool with panoramic city views, luxurious cabanas, and top-tier services.

Cloud 22 elevates the pool club concept to unprecedented heights, literally and figuratively, by offering 360-degree views that encompass the Arabian Gulf, Palm Jumeirah, and Dubai’s iconic skyline from one of the city’s highest rooftop locations, now counted among the 25 best new things to do in Dubai. The venue features temperature-controlled infinity pools, private cabanas with dedicated butler service, and a sophisticated design that blends modern luxury with traditional Arabian hospitality elements.

17. Ushuaïa Dubai Harbour Experience – Ibiza Vibes

Bringing the iconic Ibiza atmosphere to Dubai, this 18,000-capacity open-air venue hosts some of the biggest names in music. The venue launched with superstar DJ Calvin Harris and continues to attract international artists, making Dubai’s nightlife scene more spectacular.

Ushuaïa Dubai Harbour transforms the waterfront entertainment landscape with its Mediterranean-inspired design featuring multiple pools, VIP beach cabanas, and state-of-the-art sound systems that deliver concert-quality audio across the expansive venue. The venue’s unique positioning on Dubai Harbour provides stunning marina views and yacht access, allowing guests to arrive by private boat while enjoying the same calibre of international artists and production values that made the original Ushuaïa in Ibiza legendary.

18. Casa Amor – Mediterranean Beach Experience

Located at Mandarin Oriental Jumeira, Casa Amor brings a bohemian beach house experience from southern France to Dubai. The venue features a fusion menu incorporating French flavours with Latin American influences, creating a unique culinary experience.

Casa Amor recreates the authentic French Riviera atmosphere through carefully curated design elements, including hand-selected vintage furniture, artisanal décor, and a beachfront setting that mimics the exclusive beach clubs of Côte d’Azur. The venue’s signature experience includes sunset aperitifs with premium French wines and champagnes, live acoustic performances by international musicians, and exclusive access to private beach sections for intimate dining experiences that transport guests directly to the Mediterranean coast earning it a place in the 25 best new things to do in Dubai.

Shopping and Retail Innovations

19. Cityland Mall – Eco-Friendly Shopping Paradise

This new shopping destination features over 350 stores housed in culturally themed pavilions, 75 dining options, and a 10-screen cinema. The mall’s standout feature is its open roof with stunning green spaces, including a Japanese garden and a miniature version of Dubai’s Miracle Garden.

Among the 25 best new things to do, Cityland Mall revolutionises the shopping experience through its innovative open-air design that incorporates natural lighting and ventilation systems, reducing energy consumption by 40% compared to traditional enclosed malls. The integrated Japanese garden includes a traditional tea house, meditation areas, and seasonal cherry blossom displays, while the miniature Miracle Garden provides year-round floral beauty with sustainable watering systems and climate-adapted plant varieties.

20. Five Iron Golf Dubai – Entertainment Meets Golf

Located at the Westin Dubai Mina Seyahi Beach Resort & Marina, this venue combines golf, entertainment, and wellness, earning a place among the 25 best new things to do. The facility features 17 Trackman simulators, a restaurant, a nine-hole mini golf course, a terrace, an indoor putting green, and a golf-focused fitness studio.

Five Iron Golf Dubai introduces virtual golf technology that allows players to compete on famous international courses, including Augusta National, St. Andrews, and Pebble Beach, without leaving Dubai’s climate-controlled comfort. The integrated fitness studio offers golf-specific training programs designed by PGA professionals, including swing analysis, strength training, and flexibility sessions, creating a comprehensive golf improvement experience that extends far beyond traditional driving ranges.

Family Entertainment Destinations

21. Loco Bear – Giant Indoor Entertainment Centre

This massive indoor entertainment centre in Al Quoz houses a comprehensive range of family activities, one of the 25 best new things to do in Dubai. Facilities include trampolining areas, laser tag arenas, and interactive bowling, ensuring entertainment for all family members.

Counted among the 25 best new things to do in Dubai, Loco Bear distinguishes itself through its massive scale and diverse activity zones, spanning over 10,000 square feet with specialised areas designed for different age groups and interests. What makes Loco Bear unique is its integration of traditional arcade games with modern VR experiences, party rooms for celebrations, and a café serving healthy meal options, creating a comprehensive entertainment destination where families can spend entire days exploring different activities.

22. Boo Boo Laand – Children’s Entertainment Paradise

Located in Dubai Mall, this children’s entertainment venue features more than 30 activities across four different zones. The attraction includes a snow park, super slide, football stadium, and princess area, catering to various interests and age groups, one of the 25 best new things to do.

Boo Boo Laand creates magical themed environments that transport children into their favourite fantasy worlds, with each zone featuring immersive decorations, interactive elements, and age-appropriate challenges, earning its spot in the 25 best new things to do. The snow park maintains sub-zero temperatures year-round with real snow for snowball fights and snowman building, while the football stadium features mini pitches with electronic scoring systems and professional coaching sessions.

Seasonal Cultural Experiences

23. Global Village Season 30 – Milestone Celebration

Global Village’s 30th season, running from October 15, 2025, to May 10, 2026, promises to be the biggest yet. With over 90 countries represented, new viral food stalls, live international entertainment, and enhanced Carnaval rides, this cultural destination offers the 25 best new things to do for families.

Season 30 marks a historic milestone with the introduction of the largest international food festival ever assembled in one location, featuring over 300 food stalls representing authentic cuisines from every continent cementing its place among the 25 best new things to do in Dubai. The season introduces new cultural pavilions, including a dedicated Digital Arts pavilion showcasing NFT exhibitions and virtual reality cultural experiences from around the world. 

24. Swingers Crazy Golf – Adult Entertainment Venue

Opening on Bluewaters Island in early 2025, this adults-only attraction features three nine-hole crazy golf courses, street food vendors, and live DJs, undeniably among the 25 best new things to do in Dubai. The venue brings London’s popular crazy golf concept to Dubai, creating a unique social entertainment experience.

Swingers Dubai elevates miniature golf into a sophisticated social experience by combining challenging course designs with upscale dining and cocktail service in a vibrant nightlife atmosphere, clearly among the 25 best new things to do in Dubai. The venue’s kitchen serves elevated street food, including gourmet burgers, artisanal tacos, and craft cocktails, while resident DJs and live musicians create an energetic soundtrack that transforms traditional mini-golf into a premium entertainment destination perfect for corporate events, date nights, and group celebrations.

25. Expo City Dubai 2025 – Innovation Hub

Counted among the 25 best new things to do in Dubai, this vibrant destination combines innovation, culture, and sustainability in one location. Visitors can explore interactive pavilions, smart technology exhibits, family zones, and global events.

Expo City Dubai 2025 transforms the former Expo 2020 site into a permanent innovation ecosystem featuring living laboratories where visitors can interact with cutting-edge technologies, including artificial intelligence, robotics, and sustainable energy solutions.What makes Expo City unique is its integration of educational experiences with entertainment, featuring hands-on workshops where families can build robots, design sustainable cities, and participate in space exploration simulations, creating an environment where learning about the future becomes an adventure for visitors of all ages exploring things to do in world in 2025.

From record-breaking architectural marvels to immersive digital experiences, Dubai’s latest attractions represent the future of entertainment and tourism. Each destination offers unique perspectives on luxury, adventure, culture, and innovation, ensuring that every visitor discovers something extraordinary in this remarkable city. These attractions collectively demonstrate why Dubai remains at the forefront of global tourism trends and continues to set new standards for visitor experiences worldwide.

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