Primark, the affordable fashion leader, launched its first outlet at Dubai Mall, marking its entry in the UAE market through collaboration with Alshaya Group and announcing further regional expansion.
Grand Debut in Dubai
Primark Dubai opening marks a remarkable milestone as the global fashion retailer formally launched its first outlet at the well-known Dubai Mall in the UAE. In partnership with Alshaya Group, this expansion places the brand in its 19th international market and increases its reach within regions of Middle East.
High-Profile Launch Event
John Hadden, CEO of Alshaya Group, Her Excellency Alison Milton, Irish Ambassador to the UAE, Qatar and Kuwait, and Ghansham Pindoria, Vice President of Primark Middle East attended the Primark Dubai opening which was celebrated with a ribbon-cutting ceremony. The event reflected the strategic entry of brand into one of the world’s most competitive retail hubs.
Inside the Flagship Store
Expanding more than 60,000 square feet on one floor, the new store gives a modern shopping experience. The Primark Dubai opening introduces a vast range of categories including womenswear, childrenswear, menswear, home essentials, and beauty products — all of them at the brand’s signature reasonable pricing.
Customers can also explore exclusive collaborations with worldwide recognized names like Disney, NBA, and NFL, also including premium collections such as The Edit.
Expansion Plans Across the UAE
After the successful Primark Dubai opening, the retailer is all set to launch two additional stores in Dubai — In April, City Centre Mirdif and Mall of the Emirates in May. These openings highlight a strong commitment to widening availability for shoppers of UAE.
Growing Presence in the Middle East
The Primark Dubai opening was followed by the regional debut in Kuwait, in October 2025. Looking forward in 2026, with upcoming stores in Qatar and Bahrain, Primark is all set to expand its footprint further, enhancing its global reach to 21 markets.
Leadership Insights on Expansion
Eoin Tonge, CEO of Primark stated the Primark Dubai opening as a notable step in the global growth journey of company which will shape firm path ahead, strengthening the brand’s commitment to providing ethical fashion. While, John Hadden, CEO of Alshaya Group said that the launch was one of the most awaited retail openings in the UAE, stating that it marks the starting of a broader regional rollout.
About the Partnership
A leading international franchise operator, Alshaya Group plays an important role in the Primark Dubai opening. With a huge portfolio expanding brands of fashion, food, and lifestyle, the partnership assures strong operational expertise and market reach across the region.
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