Parkin Company PJSC, Dubai’s leading provider of paid public parking services, has entered into a multi-year agreement with EMAAR Mall Management—a subsidiary of EMAAR Properties PJSC—to deliver parking enforcement services across selected retail destinations in Dubai.
Under the agreement, Parkin will support EMAAR at Dubai Mall, Dubai Hills Mall and Marina Mall by delivering specialised enforcement services focused on ensuring the appropriate use of People of Determination (PoD) parking, improving traffic flow and optimising the utilisation of parking facilities. The partnership highlights Parkin’s expansion into high‑traffic retail destinations and reinforces its position as a trusted provider of smart mobility and parking compliance solutions across Dubai.
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AI Enforcement to Protect PoD Parking Access
The engagement will focus on protecting designated PoD parking, ensuring these essential facilities remain accessible only to those entitled to use them. Parkin will integrate its Automatic Number Plate Recognition (ANPR) platform into existing EMAAR infrastructure targeting PoD bays at the relevant locations.
Once a vehicle parks in a dedicated PoD bay, Parkin’s AI-driven enforcement system will automatically scan the registration plate to verify the presence of a valid PoD permit. If no valid permit is identified, the potential contravention will be flagged to a Parkin inspector at the Company’s command centre. Following this review, and where appropriate, a penalty notice may be issued. To help reduce genuine cases of accidental PoD parking, a short grace period will be applied to allow the vehicle to be relocated.
In addition to its camera-based enforcement technology, Parkin will conduct dedicated field inspections across the three sites to ensure comprehensive compliance with Dubai’s parking regulations.
Eng. Mohamed Abdulla Al Ali, CEO of Parkin, commented:
“This partnership will ensure that People of Determination have unobstructed access to parking spaces designed for them, a matter of both regulatory compliance and genuine community benefit. By combining our sophisticated AI-driven ANPR technology with dedicated field inspections, we aim to deliver a comprehensive and effective enforcement model. More broadly, this agreement reflects our strategy to diversify Parkin’s service offering by leveraging our core strengths in technology, enforcement and mobility solutions to create value-added partnerships beyond our traditional public parking operations.”
Ahmad Al Matrooshi, Executive Director, Emaar Properties, commented:
“This partnership reflects our ongoing commitment to enhancing the customer experience across our various destinations while ensuring accessibility for all. By working with Parkin, we are highlighting the importance of dedicated parking for People of Determination and supporting a more effective and considerate use of our facilities.
The use of smart technologies such as AI-driven enforcement enables us to maintain high standards across our destinations while contributing to a more inclusive and well-managed environment.”
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