Dubai, UAE, May 13, 2025 — Dubai’s du has set a new Guinness World Record™ for the longest supported TikTok livestream, over 30 hours of continuous, on-the-go broadcasting solely driven by the capabilities of du’s 5G network.
During the last three years, du has invested in next-generation infrastructure, which has seen the UAE enjoy the widest 5G coverage, gigabit-class speeds, and ultra-low latency that makes streaming, cloud gaming, and real-time collaboration run without interruption.
Record-breaking “Unstoppable Network” activation put that capability to the public test, subjecting every challenge possible to the 5G coverage of du: a single smartphone no spares, no wired lines was handed from creator to creator on a two-day road trip across the seven Emirates, from Abu Dhabi mangrove kayaking to Liwa dune-bashing, zip-lining over Ras Al Khaimah, finishing with a sunrise hot-air-balloon ride over Dubai. During the 1,800-minute relay, the stream was never buffered, lagged, or dropped.
“Films are simple to produce, and stories are simple to convey, but to demonstrate live is a different ballgame. We challenged the nation to sit back, observe our network attempt to fail and it just wouldn’t. Setting a World Record wasn’t the aim; showcasing, in real-time, that du keeps you live anytime, anywhere was. We’ve established today a new standard for reliability in the UAE,” said Karim Benkirane, Chief Commercial Officer, du.
Reda Raad, Group Chief Executive Officer at TBWA\RAAD, added: “This brand experience is the disruptive creative demo the brand had to have, positioning du from talking about how fantastic the network is to demonstrating instead. ‘Story doing’ at full power no scripts, no nets just a fearless, public experiment in speed and scope. Disruption ® is about actions that rewrite the rules, and nothing rewrites the rules like a live, nation-wide stress test that culminates in a Guinness crown.”
Thousands of viewers watched, leaving real-time commentaries behind, as the telephone and the network rolled across the Emirates. They watched not just the UAE, but also the refusal of du to give up.
About TBWA\
TBWA\RAAD was founded in the United Arab Emirates in 2000 to grow TBWA Worldwide’s presence in the Middle East and Africa. We are The Disruption® Company, a group of creative minds with an infinite creative canvas. We harness creativity to empower businesses to disrupt the status quo and steal an unfair share of the future.
One of the Most Innovative Companies in the Middle East according to Fast Company Middle East in 2024, 2023, and 2022, one of the Best Places to Work for Women in the Middle East 2024 according to Fast Company Middle East, Adweek’s 2024, 2022, 2021, and 2018 Global Agency of the Year. A disruptive brand experience agency that utilizes trademarked Disruption® techniques to empower businesses to solve their issues and drive transformative growth.
Our collective is formed of passionate, committed people with specialist knowledge across the total brand experience from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our clients in the region include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Find us on Instagram and Twitter and like us on Facebook. TBWA is an Omnicom Group Company (NYSE: OMC).
About Du
Driving the transition to a digitally empowered tomorrow, du brings life to life through a large array of innovative mobile, fixed, broadband, ICT, and network Infrastructure solutions, and fintech services throughout the UAE. Driven by ultra-reliable fibre and 5G technology and a strong partner ecosystem, enabling superior customer experience, propelling the UAE’s knowledge economy and businesses’ growth, driving the development of the society, and building a more connected, digitally enhanced tomorrow for the region.
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