September 2, 2025: Dubai, UAE: Dubai Gold Price for 22K surged to a never-before-seen Dh388 per gram as the Dubai new season gold price, setting a new record, challenges both retailers and consumers. Just when the South Indian festival Onam is about to start, this steep rise is coming, signaling the beginning of the most important buying season of gold jewellery in the UAE.

Gold sellers in Dubai are at a loss on how they should handle this unexpected spike. On the first of January, 22K gold cost Dh294.5 per gram, and till today, it has gone up by more than Dh90 per gram in just nine months – most of this increase since April. The Dubai Gold Price for 24K gold also went up to Dh419 per gram, making the budget even more under strain for festive shopping.

“With this skyrocketing historic price ,both the trade and customers are facing real difficulties,” stated Abdul Salam K.P., Vice-Chairman of Malabar Gold & Diamonds. “A solid pre-Diwali demand was to be expected from the Dubai new season gold price, but in the light of this escalation, we are rebalancing to lighter-weight ornaments for the budget changes.”

Dubai Gold Price Increase Attributed to International Market Fluctuation

The sharp upturn in the Dubai Gold Price is a symptom of global market jitters. In a very brief time (only 60 minutes) on Monday, the price of gold went up over $25 on the international markets, thus reaching $3,477 per ounce. Analysts are giving as reasons fears of the American economic system, large-scale purchases of central banks, and prep for a possible cut in the rate by the Federal Reserve of the U.S. system.

“What we see as the reason for this short-lived rally is the possibility of the price of gold being at $3487 an ounce in the coming days and not much further beyond that,” Anil Dhanak, Kanz Jewels, Managing Director, claimed. “That means the purchaser should probably take the approach of wait and see and wait for the price to fall again before they actually buy for a better Diwali scenario.”

Retails voices of concern in case the following week the Onam’s sales do not reach the centres. Then the only other occasion for buying would be at Dhanteras and Diwali in October. “It is at this moment that the trade generally stockpiles a lot of inventory,” a retailer emphasized. “The beginning of the season would depend entirely on the present pattern of the Dubai Gold Price.”

The spike is also believed to be connected with last Friday’s US court verdict branding President Trump’s reciprocal tariff program illegal, a move that has already been contributing to the destabilization of the market. The current price of gold futures is $3,543 per ounce, a sign of possible further attraction of spot prices, which directly affect the Dubai new season gold price.

Retailers Adjust Strategies as Dubai New Season Gold Price Tests Consumer Sentiment

Jewellery dealers in Dubai are embracing newer methods to deal with the escalating Dubai Gold Price. Most of them are changing their stock to lightweight ornaments and running gold savings schemes to attract buyers who are hesitant. The Dubai new season gold price rise has also facilitated a growth in pre-booking offers, making it convenient for consumers to set rates in advance of any further increases.

“The only silver lining is that gold prices will come down soon enough,” said a Dubai retailer. “But how soon that will be is anyone’s guess. For now, the Dubai new season gold price is creating a difficult scenario for both buyers and sellers.”

It’s hardly a few weeks away from the Diwali season, and both retailers and consumers need to watch the international markets very closely. The Dubai new season gold price will be the determinant of whether shoppers go to the stores for their usual purchases or take a wait-and-see approach.

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