Poland Moosa, chairman, leads grand celebration with drone logo unveiling, film premiere, and honors for global partners and long- term serving employees.
Fragrance World Celebrates International Expansion
The Dubai-based perfume, Fragrance World, founded by Poland Moosa, celebrated its extraordinary presence in 150+ countries with a grand event at Expo City Dubai. The celebration showed the company’s global growth and its advancement into a leading fragrance brand. Over 2,000 guests attended, including distributors representing nearly 150 countries, prominent business leaders from Dubai, and also employees of Fragrance World.
Spectacular Drone Show Highlights Fragrance World’s Legacy
The evening started with the unveiling of Fragrance World’s milestone celebration logo through an impressive and attractive drone show. The illuminated display narrated the history of Fragrance World and carried the digital signature of the Chairman and the Founder Poland Moosa. In the presence of renowned Indian actor Mammootty, CEO P. V. Salam, Joint CEO P. V. Safeer, and senior executive Mr. Labeeb, the logo launch took place.
Docu-Fiction Film and Book Unveiled at Fragrance World Event
A key highlight of the celebration was the premiere of the docu-fiction film “Kunjon,” based on Poland Moosa’s life. Directed by Jeevan Jose and filmed across multiple international locations, the movie features nearly 200 actors and will soon be released on digital platforms. Additionally, biography’s cover “Fragrance of Legacy,” written by Sebin Paulose, was unveiled in the event, adding a literary tribute to founder and his entrepreneurial journey.
Fragrance World Honors Global Partners Who Supported Its Growth
Fragrance World also recognized few individuals who played important roles in expanding its international footprint. Among them were Elizabeth Szczyglowska from Poland, who in the beginning, supported Moosa’s business, Liliya Petrova from Bulgaria, who placed the company’s first foreign order in 1989, Konstin Vazniko from Russia, who helped to enter the Russian market, and Rishad Sahverdiev from Azerbaijan, who has been a partner from a long-time. Poland Moosa personally honored each of them during the ceremony.
Fragrance World Rewards Employees with Multi-Million Dirham Gifts
In its workforce’s appreciation, they organized a parade involving nearly 1000 factory workers at Dubai Expo. Employees who completed ten, twenty and thirty years of service or job, as well as those who delivered outstanding performance, were recognized. Gifts worth more than 3 million dirhams were distributed among employees and workers, underscoring the commitment company to employee welfare.
The Story Behind Fragrance World’s Founder
Early Life and Challenges faced by Poland Moosa
The founder, Poland Moosa, was born in Kerala, India, in 1959 during a devastating smallpox epidemic. As an infant, he was announced unlikely to survive by a traditional healer, but his mother’s determination and courage saved his life. This extraordinary starting laid the foundation for the man who would later set up a global perfume brand.
From Humble Starting to Entrepreneurial Vision
Moosa left home at the age of 9, following a disagreement and started working in various small jobs in Mysuru, including as a cleaning boy in a restaurant. Despite losing jobs due to his short stature and young age, he persevered. In 1977, he arrived in Dubai by sea and worked as a domestic helper before learning the basics of trade in a Deira shoe shop, in the end leading to the formation of the brand.
Poland Journey Opens Doors for Fragrance World’s Growth
In 1988, Moosa launched his first ever trading enterprise, “Al Ghuroob,” and later traveled to Poland in search of new opportunities. That journey transformed his business and life. His success in Poland led to the nickname “Poland Moosa,” which was adopted by him with pride. From there, Fragrance World expanded across Europe and into key markets such as Russia and Bulgaria.
Multilingual Talent Drives Fragrance World’s Global Reach
Despite having just a third-grade education, Poland Moosa can speak more than 15 languages. This unique skill helped Fragrance World build and boost strong relationships across international markets and strengthen its presence worldwide.
Fragrance World Emerges as a Global Perfume Leader
In 2004, Moosa formally established Fragrance World as his own perfume company. Over the years, the company introduced the globally successful brand “French Avenue” and later set up a state-of-the-art manufacturing facility. Now, Fragrance World produces hundreds of thousands of perfume bottles regularly and offers more than 4,000 variants of perfume, cementing its status as one of the world’s largest producers of fragrance.
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