UAE, Dubai, February 2026 – SOUEAST UAE, exclusively distributed by Elite Group Holding, has introduced the all-new SOUEAST S08DM, a seven-seater plug-in hybrid SUV, that blends power and practicality with cutting-edge dual-mode hybrid technology.
The SOUEAST S08DM makes its debut in the UAE at a pivotal moment, as regional demand surges for electrified SUVs that can seamlessly transition between high-performance city driving and long-range touring. Specifically engineered for active families, this seven-seater powerhouse integrates advanced dual-mode hybrid technology to deliver a robust 355 horsepower and 530Nm of torque.
This sophisticated system ensures a combined driving range of up to 800 kilometres, significantly enhancing fuel economy without compromising on power. Embodying SOUEAST’s “Ease Your Life” global philosophy, the S08DM underscores the brand’s dedication to providing practical, future-ready, and accessible mobility solutions for the modern driver.
SOUEAST UAE: A New Standard for Performance, Comfort, and Safety
To commemorate the arrival of the new model, SOUEAST UAE organized an exclusive signature test drive event, offering media representatives and influencers a world-first opportunity to experience the vehicle’s performance and premium features. During the event, Mr. Elie Nehme, Senior General Manager of SOUEAST UAE, stated, “With the S08DM, we are expanding our PHEV portfolio in the region with a model that brings together power, efficiency, and practicality in a seven-seat SUV format.” He further noted that as the demand for electrified transport rises nationwide, this model is set to redefine the standards of smart power.
Positioned as a budget-conscious yet high-performance alternative, the S08DM enters the competitive PHEV SUV market by offering premium features at a highly accessible price point. This launch bolsters SOUEAST’s footprint in the UAE and highlights the brand’s strategic commitment to growing its electric vehicle portfolio through Elite Group Holding, its official distributor.
The S08DM is packed with high-end amenities, including a 15.6-inch tilting smart central display, a versatile armrest refrigerator capable of both cooling and heating, and adaptable seating layouts. To provide a secure and confident driving experience, the vehicle is also outfitted with more than 15 intelligent driver-assistance systems.
The special launch price for the SOUEAST UAE S08DM model starts from AED 113,500 + VAT. The car is available for viewing and test drives at SOUEAST UAE showrooms on Sheikh Zayed Road and in Deira (Dubai), in Abu Dhabi, and at the newly opened showrooms in Ajman and Al Ain. Customers can also explore the range at the brand’s display in Dubai Festival City Mall. To book a test drive, customers can visit their nearest SOUEAST showroom, call 800-SOUEAST (+971 800 7683278), or visit soueastuae.
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