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Dubai, UAE, April 30, 2025 – AYS Developers has become a leading figure in Dubai’s highly competitive luxury real estate sector. The firm has just inaugurated its new 8,000 square foot headquarters at Business Central Towers in Dubai, a significant expansion of its business. The opening was attended by a string of public figures, such as former boxing champion Amir Khan and Dr. Mahra Lutfi, the first Emirati Miss Planet International.
New Development on Dubai Islands
The firm unveiled plans to develop a number of high-end residential developments under its Heritage Collection brand on Dubai Islands with a claimed investment worth one billion dirhams. The developments have been positioned in one of the key locations in Dubai, gaining closeness to city center but availing island exclusivity.
Dubai’s Real Estate Market Context
This expansion takes place at a critical moment for Dubai’s property sector. Market data indicate a 15.7% year-over-year increase in property prices across the emirate, with premium segments showing improved performance at about 22% growth. The first quarter of 2025 saw real estate transactions worth AED 97 billion, a 27% increase compared to the same period in 2024. Foreign buyers now account for around 45% of all transactions, a sign of Dubai’s continued appeal as an international investment destination. Industry analysts put Dubai’s luxury real estate market at potential further appreciation of 18-20% over the next 24 months, however, such projections are always to be read in conjunction with potential market volatility.

Investment Considerations
Rental returns of 8-10% have been historically delivered by Dubai Islands properties, and this is fairly similar to global norms. Still, would-be investors must conduct appropriate due diligence as past performance may not repeat itself as a guide to future returns. Market analysts state that Dubai Islands homes will increase in value at handover due to the master development plan of the region and ultra-luxury segment shortage. The actual percentage appreciation will be based on numerous market conditions at handover.
Design and Features
The Heritage Collection developments will feature designs appropriate for the luxury market segment. Interiors will incorporate collaborations with European brands including Bertolotto, Dornbracht, Legrand, and Miele. Units will have smart home technology, frameless internal doors to save space, and custom-designed curtain systems. Some of the chosen homes will have private jacuzzis on balconies, for buyers who want high-end amenities.
Regulatory Environment
These advancements coincide with Dubai’s Vision 2040 master plan for the city, which has established a framework for long-term city development. The latest regulation brought in by the Dubai Land Department has sought to ensure market stability and sustainable growth.
Changes to the visa program linked to real estate investment have opened up the market to international investors, while the emirate’s tax environment continues to attract worldwide high-net-worth individuals.
Facility Offerings
The complexes will have rooftop infinity pools, fitness gyms with TechnoGym equipment, play areas for children, and entertainment rooms. Some of the facilities include business lounges with workstations, electric vehicle charging points, and 24-hour concierge services.
Market Perspective
To would-be purchasers, the Heritage Collection provides an opportunity to be a part of Dubai’s premium property market in an up-and-coming area. Like with any real estate purchase, would-be purchasers must evaluate market circumstances, locational promise, builder name, and personal financial standing before making an offer
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