At the Sharjah International Book Fair 2025, The Practice of Immortality, the international bestseller by Ishan Shivanand, captured the attention of readers from around the world. The book that fuses the old yogic wisdom with the most recent science, was inviting the audience to change their perception towards the wellbeing from a fast goal to a lifetime journey.

The book fair held from November 5 to 16, was visited by hundreds of thousands of people. It was an enormous occasion that consisted of more than 1,200 activities and around 250 authors, thinkers, and experts as speakers and guests in total. Despite this, The Practice of Immortality by Ishan Shivanand mostly got the importunate recognition at this great congregation thanks to its progressive viewpoint on the topics of mental health, emotional stability, and conscious living.

A Unique Blend of Science and Spirituality

The Practice of Immortality is an outstanding combination of Eastern spiritual wisdom and contemporary neuroscience, an insightful reading for everyone that will eventually become a major issue in the future. The book provides readers with plain, ground-breaking methods of controlling stress, worry, and overwork.

Shivanand’s exhibit at the fair was represented by the Wellness and Wisdom Center, which introduced through techniques to visitors, the Yoga of Immortals (YOI) protocols. This method blends the threefold practices of breathwork, meditation, and yogic healing, thus forming the foundation of The Practice of Immortality and nurturing its ideal of total wellness further.

Ishan Shivanand’s Bestseller ‘The Practice of Immortality’ Inspires Readers at Sharjah Book Fair 2025

In the course of the presentation, Ishan Shivanand pointed out that one of the consequences yielded by SIBF is the world’s interest in the integration of spirituality and science becoming more pronounced. He goes on to state that we are in a world that is prepared to accept an approach that places equal importance on internal equilibrium and outer achievement.

The Practice of Immortality has been a bestseller in India and some other countries ever since its launch. The book is a product of Penguin Random House and Hachette Book Group. Originally, it was meant for sale in only 15 countries but has already been translated into four languages and is now for sale in eight more. It has also been listed as a National Bestseller by USA Today and has topped all major Amazon India categories within one week of release.

A Message That Resonates Worldwide

The Practice of Immortality is not just a guide to dying but a whole new way of seeing time. Ishan Shivanand goes on to say that the true longevity of life is not based on the number of years lived but on the skills of awareness, inner peace, and mental strength. To put it another way, his book is a big help for people to revive their personalities when surrounded by distractions and loudness.

At the Sharjah Book Fair, the public gave some very touching comments regarding their interaction with the book. A large number of attendees claimed that the book provided them with emotional grounding and clarity when dealing with stress. Others talked about how they keep on going back to certain chapters whenever they need a mental boost or are in a mood for relaxation. The book’s practical direction makes it very simple for anyone to get the principles naturally woven into their everyday life.

In Ishan Shivanand’s The Practice of Immortality, over twenty years of monastic training come out as easily digestible slices of modern living. His techniques have reached out to a vast number of people all around the globe, including top executive, doctors, students and sportsmen. The point is still to help people get stronger, find their center, and live a life with meaning.

Shivanand’s father and guru, Dr. Avdhoot Shivanand, was the one who got him acquainted with the ancient Indian Knowledge Systems, which would influence his entire journey through life. Nowadays, through his Yoga of Immortals program, he uses various yogic techniques to help people suffer less from anxiety, insomnia, and depression.

The Practice of Immortality is a more than just a book, it is a movement. It is a movement of inspiring the readers to unlock their inner power and practice living out of awareness. The increasing popularity of this book in the UAE and the rest of the Middle East is indicative of a desire for authentic living and wellness through the adoption of holistic practices in the current fast-paced world.