If you have been putting off a major purchase all year, the next few weeks have your answer. The Great Dubai Summer Sale launched on July 2, 2026. It is the retail centrepiece of Dubai Summer Surprises. It brings together discounts of up to 80 percent across more than 1,000 brands with weekend flash sales pushing that figure to 90 percent.
The sale runs alongside the full 60-day Dubai Summer Surprises calendar, through to August 30. This weekend is one of the most loaded in the entire programme. Schools closed on Thursday. Three million passengers are moving through Dubai International Airport. The residents who stayed behind have the malls largely to themselves, and the deals are genuine.
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Great Dubai Summer Sale: This Weekend Specifically
The Gold and Jewellery Flash Sale will be held at various stores in Dubai’s major retail districts on limited time offers for gold, diamonds, pearls and fine jewellery from Friday July 3 to Sunday July 5. For those who have been waiting for a good opportunity to buy gold at a discounted rate, here it is!
The 24K gold price in Dubai has plummeted since January and when jewellers add on extra discount on this reduced base rate then people experience a rarity when it comes to gold.
The 12 Hour Sale took place on July 2 on the 100 brands at Mall of the Emirates, City Centre Mirdif, City Centre Deira, Al Shindagha, Me’aisem, My City Centre Al Barsha, where prices were as much as 90 percent off in 24 hours. If you missed that window, weekend flash sales continue throughout the Great Dubai Summer Sale at the same venues.
The Raffles and What You Can Win
Dubai Summer Surprises has always been as much about prize draws as about discounts, and this year’s raffle structure is the most ambitious in several editions. The Buy Jewellery and Win campaign gives shoppers the chance to win three kilograms of gold by purchasing jewellery at participating retailers.
The Shop, Win and Zoom Away campaign puts an Exeed car up for grabs. It also offers an additional draw opportunity for the participants to win AED 500,000 cash and a 2026 DongFeng 007 car during the summer season.
But, the raffle that sticks with residents in mind when they are considering long-term priorities is Win Your Home in Dubai. Just purchase more than AED 500 at participating stores, scan the QR code at the store and join the draw for one of 12 Binghatti apartments.
Raffle entry, based on a common purchase, is a truly intriguing system in a city where purchasing property demands a lot of cash. The campaign runs until August 30, so every qualifying purchase through the summer counts.
For frequent Emirates flyers, five million Skywards Miles are also available. Spend over AED 200 at any Skywards Everyday partner or Skywards Miles Mall between July 2 and August 30, and 500 winners will each receive 10,000 Skywards Miles.
The Summer Restaurant Week
Shoppers who want to turn a mall visit into a full day out will have a strong reason to do so from July 13. Summer Restaurant Week runs from Monday July 13 to Sunday August 2, with over 55 Dubai restaurants offering specially curated menus at fixed prices.
A two-course lunch is priced at AED 80, and a three-course dinner at AED 120. This is one of the year’s best windows for trying restaurants that might otherwise sit above a typical weekday budget, covering a range of cuisines and price points across the city’s most popular dining destinations.
DSS Luxe and the Premium End
For shoppers operating at the higher end of the market, DSS Luxe Edition brings luxury pop-ups, exclusive product previews, bespoke services, and curated experiences to select locations across Dubai.
It differs from the volume-based discount contracts already applied in the Great Dubai Summer Sale, geared instead toward shoppers who prefer special edition and high-ticket items over discounts that apply to a wide range of items.
How to Get the Most Out of Great Dubai Summer Sale?
Essentially, there are some simple tips for navigating the Great Dubai Summer Sale. Please call participating stores beforehand as not all stores in each mall participate in every campaign. Make sure to keep your phone charged up to scan QR codes or upload receipts during the Skywards promotion and the Win Your Home raffle, and be sure to keep receipts in place after each purchase.
The weekend flash sales are only offered on Fridays and Saturdays, so if you’re looking for the best deals, these are the days you should be shopping.
The Great Dubai Summer Sale will continue until 30th August. The summer is long, the air conditioning is reliable, and for the next eight weeks, the malls are offering the most competitive retail pricing of the year.
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